The world is changing at an ever faster pace. Traditional retail businesses are finding themselves in trouble whilst more streamlined, online businesses seem to be flying. So what has happened? The marketplace has changed and more and more customers choose to shop or research products online. Social media can help a business gain a better understanding of it’s customers and habits and it’s great for increasing brand exposure.
If you think your customers aren’t looking for you online, you are wrong. The internet gives businesses a unique way to not only find new customers but to engage with them and it also becomes an opportunity to build brand loyalty. This covers every business from sole traders to huge conglomerates. Social media advertising budgets have doubled worldwide in the past two years.
You’ve probably heard of Twitter, Facebook, Instagram and Pinterest. You can represent your business on any or all of these platforms and find new customers. Facebook is the world’s largest social network. You might use it to show lifestyle content, photo’s or updates for the business. Instagram is a very visual platform which is also owned by Facebook. Here you get to showcase the personality of your brand, culture and products. Twitter is a great platform to make two way connections with both current and potential customers. YouTube is the second largest search engine with a fantastic amount of original content and a great community.
If all of this makes your head spin, don’t worry – we’re here to help. It could be that you are just starting out in the world of social media and you know what you want to achieve but you don’t know how to do it. You might be a growing business that doesn’t have it’s own in house digital team but you still want to put across a consistent brand message across all platforms. If either of these describes you or anywhere in between, please get in touch today.